Seek failure . . . Why in the world would anyone do that? You and I have failed often . . . but why exactly would we try to fail? Why would we seek failure? And fail forward . . . I suppose this means that we should try to learn from our failures so that they eventually benefit us. But failing seems so difficult and demoralizing, even if we are trying to fail forward. As humans, we don´t want to fail. We want to win the game, get the best role in the play, make the sale to our client. We want to succeed, not to fail. And I…